The Power of Backlinks

When you are new to internet marketing like I am, then you probably have no idea about the power of backlinks to your site. A backlink is a link back to your website from another website. The search engines consider each link back to your website from a different website to be a small vote for the popularity and authority of your site. When looking for traffic to your website, traffic from the search engines is generally free. There are also paid methods of getting traffic such as PPC  (Pay Per Click), there are also other methods of paying for traffic. When you get the traffic coming to your site for free and they also make a purchase of something from your site, all of your earnings are yours! No need to worry if your earnings will cover the cost of your advertising. That is why I love building a ton of backlinks to all of my sites and you should as well.

For many, high search engine rankings a site seem to come from some sort of black magic. There are also many people that look to use search engine optimization also known as SEO. These people are always working hard in order to stay one step ahead of changes that are made by the search engines such as the latest change made by Google a few months back. Since changes come fast and hard, and because every search engine uses a system different from the competition SEO can be a real challenge to implement and use to keep your website stuck to the top of the search engines.

That is the reason that I like to use backlinks. They are always working for you no matter what happens with your SEO. Once you get the hang of it you can create backlinks at will with almost no cost. Plus if you choose your sites carefully, your links should last for a long time and for the time being show little chance of actually getting your site placed into the Google sand box. The exception is getting lots of low quality backlinks in a very short time period. It does not look natural for a brand new site to have 2000 links overnite.

So if you are a rookie like me in the Internet Marketing Game you may find yourself wondering at this point exactly what is a backlink? Normally a backlink to your site is simply a link coming to your site from another site. One way links are the best in the eyes of the search engines as that way it does not seem a tit for tat kind of thing.

How can you go about getting backlinks to your site?

One of my favorites is to write and submit articles to the bigger article directories. One of the biggest and most popular is EzineArticles.com. Another favorite of mine is infobarrel.com. One of the best things about infobarrel is that they will share the revenue they earn from your articles with you or let you donate those earnings to charity. So how exactly do you get your backlink? You get to write a a short resource box and in that you can include a link back to your site for a free backlink.

You can also look for directories of websites similar to yours. You should take a few minutes to submit your site to all of these directories for a load of free backlinks to your site.

You should definitely find a few active forums that are in your niche. When you post in the forum regularly, not only can you make a signature box that shows in the bottom of each post you write resulting in a link, you may also develop a great following among the forum users that like what you have to say.

If you can find some relevant blogs to post a great comment on that will also give you some great backlinks; now with blog comments you need to do more than just say something stupid like: “Wow, great entry, I have been looking for something like this!” Worthless comments will get deleted and not help you. Read the blog post and leave some relevant comments. Add your voice to the conversation. Make it meaningful.

Once you get the hang of all this it is pretty simple to get yourself a load of backlinks if you are willing to put in a little bit of work. If you get tired of doing the backlinking work yourself, then you can pretty easily outsource the work to someone and have your links built for you. Choose your help carefully though as you want to be certain that they will do the job well and not get your site dropped into the google sandbox doing things unethically.

So if you want lots of free search engine traffic to your websites, go get yourself some good backlinks.

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